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Our Story


Happy Rebel: Where Mindful Living Meets Personal Growth

Welcome to Happy Rebel, a place where mindfulness meets rebellion, and self-discovery takes center stage. Our story is one of passion, purpose, and the pursuit of personal transformation. Allow us to introduce ourselves.

Who We Are

Happy Rebel is not just a brand; it's a mindset, a lifestyle, a celebration of the extraordinary within each of us. Founded by a small group of rebels with a love for crafting and a dedication to personal development, we're on a mission to challenge the status quo.

Our Mission

Happy Rebel is not just a brand; it's a movement. We believe in living intentionally, embracing the extraordinary, and nurturing personal growth. Our founder, Kelly, is not only the visionary behind Happy Rebel but also a therapist and coach at Embrace The Dark and The Light. This fusion of expertise allows us to offer a holistic approach to self-discovery and empowerment.

What We Offer

At Happy Rebel, we're dedicated to helping you embrace your inner rebel and unlock your full potential. Our product range includes handcrafted candles, journals, jewelry made from natural crystals, and branded shirts. These items are thoughtfully designed to enhance your daily rituals, infusing them with mindfulness and intention. But Happy Rebel is more than just products; it's a place where you can access transformative online courses and coaching to support your personal growth journey. Our courses are created with tools, practices, and videos that empower you to learn and grow at your own pace. Our coaching services provide you with personalized guidance and support as you navigate the path to self-discovery.

Our Values

  • Intentional: We believe in living with purpose and intention. Every product, course, and coaching session we offer is carefully crafted to help you lead a more meaningful and fulfilling life.
  • Human: We celebrate the uniqueness of the human experience. Our community is diverse, and we embrace and honor your individuality.
  • Uncommon: We challenge the norms and invite you to do the same. Our approach is uncommon, just like the extraordinary individuals we serve. 

About the Owner: Kelly Ann

woman holding her hand to her shirt, which says "happy rebel"

Happy Rebel is a one-woman show, helmed by none other than Kelly Ann. If you've often felt like you're on the brink of something extraordinary, you and Kelly Ann already share a common thread. Kelly Ann, a former marketer, is now a devoted student of psychology, entrepreneurship, sacred rituals, and the art of living.

She's an avid reader, a perpetual learner, and thrives on making meaningful connections. Her heart belongs to nature, yoga, her beloved family, and a passion for stylish shoes. She's a puzzle, just like the enigmatic individuals who resonate with Happy Rebel.

And, yes, Kelly Ann is none other than "yours truly."

Thank you for stopping by!  -Kelly


Embrace The Dark and The Light: Our founder, Kelly Street, is not only the visionary behind Happy Rebel but also a therapist and coach at Embrace The Dark and The Light. This synergy of expertise allows us to bring you a unique blend of products and services. Our courses are designed to be used with our products, to enhance your personal growth journey.  

How it started

How it's going

In the beginning...

We were edgy and modern, in a box.

Happy Rebel was founded in 2016, sparked by the insight that the market lacked a certain something: a source for cool, modern, high-quality items with a distinct edge. Thus, Happy Rebel was born. Over four years, we meticulously curated exquisite quarterly subscriptions, enhancing our customers' homes, workplaces, and personal styles. The joy we found in either selecting or crafting our own products was immense, leading us to a pivotal decision: we transitioned away from subscription boxes to focus exclusively on individual products.

2023 marked another significant evolution for Happy Rebel. We shifted our focus to encompass the entire lifestyle of our customers, rather than just their aesthetic preferences. This change, though seemingly a departure, actually represents a deeper embrace of our roots. Now, we offer more than just products; we provide comprehensive 'course-in-a-box' experiences, combining online learning with physical components, all while maintaining the high-quality, stylish essence of Happy Rebel.


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