We wanted to learn a little more about why she started Happy Rebel, her hopes for the company, and how Happy Rebel supports non-profits.
She may not have a hand in the company any longer but she created the brand and inspires us daily!
How did you come up with the name Happy Rebel?
We actually developed the logo first, which is a smiling skull. I wanted to incorporate a skull graphic, but nothing particularly scary. Something light and simple, that reflected my love of skulls and anything with a touch of edge. I like having rebel in the name – but we’re not goth or grunge rebels. Simply, Happy Rebels!
What inspired you to start Happy Rebel?
I love shopping but don't want to go to stores and it just seemed like there was something missing in the market that fit my kind of style. I wanted to create a lifestyle brand that wasn’t super niche, but also not generic. I loved the idea of cultivating fun looks for each season, and I wanted to create products that ultimately I would want to receive myself. My family and friends encouraged me and were so supportive throughout the startup process, and I am so thankful for that.
Prior to this, were you an entrepreneur?
I have always had an entrepreneurial type personality. I started a recycling business when I was 7 living in Waco, Texas. Using a computer and an old dot matrix printer, I made a flyer and put them all over town. The first Saturday of the month I’d pick up the recyclables from my neighbors and cash them in. When I was a little older, I was always the top seller when my school did fundraisers, and would make extra money reselling items on eBay. While this is my first “real” business of my own, I have always had an entrepreneurial spirit, and knew I would own my own business.
What do you hope Happy Rebels will get out of their purchases?
I want them to feel like it’s adds a little bit of light to their lives and a treat for themselves when they get the items in the mail. I am a bit of a minimalist myself, so we decided to have less products on purpose – I don’t ever want our customers to feel like they are encouraged to buy too much “stuff”! We know a lot of people don’t want to accumulate more and more and more of the same, so we showcase different items each season so you don’t see the same types of items repeatedly.
In each season, I like to include something that’s more of an upgrade of something that people might already own. Perhaps it adds more value through quality or through its wow factor, but it just adds that pop of Happy Rebel style to your life through function and beauty. Donate an older piece that has served you well and let a fresh piece from us take its place. We want to add valuable, beautiful and useful products to people’s lives. We want them to say, “I didn’t even know I needed this, but I have to have it!”
Tell us about the empowerment and non-profit part of Happy Rebel.
One of the first decisions I made when I started the business was that I wanted to donate a percentage of the proceeds. Non-profit organizations serve a very important role in our society, and donating a portion of the profits from Happy Rebel is one way I can actively help support them. I see it as part of the responsibility and privilege of being able to start my own business, and want to use this opportunity to encourage women. We highlight one non-profit organization each quarter that is committed to addressing issues affecting women and girls. A few of the organizations we’ve supported are:
– Share – an organization supporting women and families after infant loss.
– The National Museum of Women in the Arts – brings recognition to the achievements of women artists by exhibiting, preserving, acquiring, and researching art by women.
– Connections for Abused Women and their Children – provides a shelter for women and children, counseling, advocacy, and a 24-hour hotline for people affected by domestic violence.
Thanks for reading, Rebels!